neurology
Perception & Cognition

Fitts's Law

The time required to move to a target is determined by the size of the target and its distance from the user, with larger and closer targets being faster to ...
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Streamlines interactions for quick access

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Requires precision in interface design

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Navigation
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Interactive Tools
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Task Success
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Cognitive Load
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Exploration

The Study

Fitts's Law explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that fitts's law significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Design large, easily clickable targets.

2.

Place important actions within reach zones.

3.

Minimise movement for efficient navigation.

Bias pairings

How pairing with other biases leads to greater impact, while pairing with some leads to a poorer experience.
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Psychology Cocktails using this bias

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