Psychology Case Studies

Explore psychology-driven UX case studies from real products. Learn how cognitive biases and design principles shape better user experiences, and how to apply them ethically in your own work.

Finding music fast with Spotify’s smart search

Personalisation and persuasion in Amazon's product discovery

Enabling personalisation and persuasion through Medium's onboarding

Creating calm and conviction with Headspace’s onboarding

How Blinkist onboards for better personalisation

Driving cross-sell with Airbnb's content discovery

How Netflix fuels binge habits through discovery

How Notion encourages onboarding through progressive profiling

Designing for trust in Uber’s onboarding flow

Habit-forming within Duolingo's onboarding

Airbnb's dull onboarding

How Spotify eases first-time setup