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Psychology Case Studies
Explore psychology-driven UX case studies from real products. Learn how cognitive biases and design principles shape better user experiences, and how to apply them ethically in your own work.
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Task Success
Personalisation and persuasion in Amazon's product discovery
Enabling personalisation and persuasion through Medium's onboarding
Creating calm and conviction with Headspaceβs onboarding
How Blinkist onboards for better personalisation
Driving cross-sell with Airbnb's content discovery
How Netflix fuels binge habits through discovery
How Notion encourages onboarding through progressive profiling
Designing for trust in Uberβs onboarding flow
Habit-forming within Duolingo's onboarding
Airbnb's dull onboarding
How Spotify eases first-time setup
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