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Psychology Case Studies
Explore psychology-driven UX case studies from real products. Learn how cognitive biases and design principles shape better user experiences, and how to apply them ethically in your own work.
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Personalisation and persuasion in Amazon's product discovery
Enabling personalisation and persuasion through Medium's onboarding
Creating calm and conviction with Headspace’s onboarding
How Blinkist onboards for better personalisation
Driving cross-sell with Airbnb's content discovery
How Netflix fuels binge habits through discovery
How Notion encourages onboarding through progressive profiling
Designing for trust in Uber’s onboarding flow
Habit-forming within Duolingo's onboarding
Airbnb's dull onboarding
How Spotify eases first-time setup
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