We analyse key flows, screens, and user actions to highlight where cognitive biases and UX issues are causing friction.
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Why
Understand what’s hurting conversions and engagement
You’ll see where users get stuck or drop off and why it happens from a psychological point of view.
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How
A complete playbook to improve your product
Get a report with priority fixes, visual redesigns, A/B test ideas, and a strategy call to help you take action fast.
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What's included
Starter
Focused
Complete
Scope of review
UX flows reviewed
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We’ll review a set number of user flows end-to-end such as onboarding, checkout, or feature discovery.
1 core flow
2 connected flows
Entire end-to-end experience
Platforms
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Each plan includes different platform coverage, from one platform (web or app) to multiple, including connected devices like smart speakers or in-car systems.
1 (app or web)
2
Addition of connected device (speaker, in-car)
Customer Journey
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Depending on the plan, we review individual journey stages, a section of your funnel, or your full customer experience from first interaction to advocacy.
Single stage
Stages to cover funnel
Awareness through advocacy
Psychology analysis
Bias & principle analysis
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We identify the cognitive biases and psychological patterns influencing user behaviour throughout the experience., positively or negatively.
Expanded per flow with nuance
Basic identification
Full bias mapping across journey stages
Quality of analysis
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The depth of insight varies by plan, from quick observations to detailed behavioural explanations and underlying user motivations.
Surface-level issues only
Nuanced interpretation
Strategic framing with user goals in mind
Improvement opportunities
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Every issue is paired with actionable suggestions that apply behavioural psychology to enhance the user experience.
Bullet-point summary
Prioritised suggestions per flow
Strategic recommendations by stage
Design insight & support
Redesign examples
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We provide visual suggestions, from annotated wireframes to high-fidelity mockups, so you can see how the experience can be improved.
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Annotated wireframes
High-fidelity mockups with interaction hints
Action plan
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Each review includes a prioritised list of recommendations, helping your team focus on high-impact changes first.
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Impact vs effort matrix
Tiered roadmap with business alignment
A/B test suggestions
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We suggest testable hypotheses to help you validate improvements through behavioural experimentation.
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Covering all priority recomendations
Delivery & communication
Loom video walkthrough
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A recorded walkthrough of your review, explaining key findings and recommendations in a clear, engaging format.
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10 minute overview
30 min in-depth breakdown
Strategy call
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A live session with your team to explore the results in depth, answer questions, and plan your next steps.
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60-minute video call
Follow-up review
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After your team has implemented changes, we’ll revisit the updates and offer additional feedback.
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1 follow-up iteration included
Delivery & communication
Delivery format
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We provide a clear PDF report, Figma files for exploration and delivery, and Notion documentation provided for more advanced reviews.
PDF only
PDF + Figma file
PDF, Figma file & Notion documentation
Turnaround time
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Timelines vary based on plan and project availability. We’ll confirm your estimated start and delivery dates after your request is submitted.
7 business days
14-21 business days
From 7 weeks
Add-ons so you don’t miss out
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from £135
Recorded walkthrough
Get a personal explainer video summarising your review with context and extra insights.
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£125
Strategy call
A 60-minute live Zoom call to explore findings, brainstorm fixes, and align on action.
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from £120
Figma visual concepts
Wireframes or annotated screens showing how your product could improve visually. Figma file included!
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£85
Follow-up review
A follow-up with your team after 30 days to reflect on improvements made based on our suggestions.
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£80
A/B test ideas
2 experiment-ready hypotheses per flow based on the psychology audit.
FAQs
What exactly do I get in the review?
Add the response to the customer’s question here to clarify their concern.
Who is this review for?
It’s ideal for product teams, founders, or designers who want to improve user experience, drive more conversions, and make smarter design decisions using behavioural psychology.
How do you know which biases or principles apply?
I use a curated set of over 100 cognitive biases and psychological principles. Each one is selected based on context, user behaviour, and business goals, not guesswork.
How long does it take to get my review?
Delivery times depend on the plan: • Starter Flow: 2–3 business days. • Focused Journey: 7–10 business days. • Complete Audit: 4–6 weeks. Exact timings are confirmed when you book.
What if my product isn’t launched yet?
That’s totally fine. I can review prototypes, staging environments, or even walkthrough videos. Just let me know what’s available when you get in touch.
Can you work with my team or present the findings?
Yes! The Focused and Complete plans include a recorded Loom walkthrough. For live team sessions or deeper collaboration, you can book a strategy call or request a custom quote.
Will you help implement the suggestions?
This service is focused on identifying opportunities and providing guidance. Implementation isn’t included, but you’ll get everything you need to move quickly. I’m happy to refer trusted partners if needed.
Can I customise what’s included in the review?
Yes. The Complete Audit is fully customisable. If you’re unsure which plan fits best, just get in touch and I’ll recommend the right fit based on your product and goals.
Is this just a UX audit?
It’s much more than that. This review combines UX best practices with behavioural psychology to show how users think, feel, and act. It gives you insight beyond surface-level usability.
Used by the world’s best creators
Designers, Product Owners, Founders and more use The UXologist to take their products to the next level.
