The UXologist respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your data when you use our services, in compliance with the UK GDPR, the Data Protection Act 2018, and Google Publisher Policies.
1. Information We Collect
We may collect the following data when you interact with The UXologist:
- Mandatory: First name, email address
- Optional: Last name, work type, role, company details, personal goals, referrer (how you heard about The UXologist)
- Payment Information: Managed by Stripe, which processes and stores payment details. The UXologist does not store payment information.
- Analytics Data: Collected via Google Analytics and Google AdSense to understand user behaviour and improve services.
- Usage Data: Collected through cookies after giving consent, such as browser type, visit duration, and referring pages.
2. Cookies and Tracking
We use cookies and similar technologies to enhance your experience and support essential site features.
Third-party tools used include:
- Google Analytics is used to track website usage for optimisation purposes.
- Google AdSense (delivers contextual and/or personalised ads)
- Memberstack is used to store account details, which utilises cookies for user authentication, session management, and remembering user preferences.
- Stripe (for secure payments)
- MailerLite (for email communication)
- Users can opt out of tracking via an initial prompt when loading the website.
These third parties may use cookies, IP addresses, and device identifiers to serve ads and collect analytics data.
🔗 You can learn more about how Google uses data here: https://policies.google.com/technologies/partner-sites
Users will be shown a cookie consent prompt when visiting the site, allowing them to manage their preferences in accordance with GDPR and the IAB Europe Transparency and Consent Framework (TCF v2.2).
3. How We Use Your Data
We use collected data to:
- Manage your user account and subscription
- Grant access to subscription-based content (e.g., Casual, Pro)
- Process payments securely via Stripe
- Send service-related and transactional emails
- Improve our services through aggregated analytics
- Display relevant, contextual ads through Google AdSense
- Comply with legal and regulatory requirements
We do not sell or rent your personal data to third parties.
4. Advertising and Personalisation
Google AdSense may show personalised or non-personalised ads depending on your cookie preferences.
- We honour your consent choices before serving cookies for personalised ads
- Personalised advertising is not used for users under 13 or on content aimed at children
- We do not use sensitive personal data (e.g., health, finance, religion) for ad targeting
5. Data Sharing & International Transfers
We share data only with trusted service providers:
- Stripe: Payment processing
- MailerLite: Email communication
- Memberstack: User account management
- Google (AdSense, Analytics): Ads and analytics
Some partners may process data outside the UK/EEA. All providers comply with UK GDPR using Standard Contractual Clauses (SCCs) or equivalent safeguards.
6. Data Retention & Deletion
- Your data is stored as long as your account is active.
- You can delete your account at any time from your dashboard or by emailing us.
- Some anonymised or aggregated data may be retained for analytical purposes.
- Data held in Memberstack and MailerLite may persist until deletion is confirmed by request.
7. User Rights Under UK GDPR
You have the right to:
- Access your data
- Correct inaccurate data
- Request deletion (right to be forgotten)
- Restrict or object to certain types of processing
- Request a copy of your data (portability)
Requests can be made via team@theuxologist.com. Identity verification is required (request must come from the registered email address).
8. Security Measures
We implement technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration, or destruction.
If a data breach poses a risk to your rights or freedoms, we will notify you within 72 hours via email.
9. Marketing & Communication Preferences
You may:
- Unsubscribe from marketing emails using the link in the footer of any email
- Update your email preferences in your account settings
Transactional emails (e.g., subscription confirmations, security alerts) cannot be opted out of.
10. Automated Decision-Making
Automated systems determine access to gated content based on your subscription tier (Free, Casual, Pro). No profiling or behavioural personalisation is currently used.
11. Children
The UXologist is not directed at children under the age of 13. We do not knowingly collect or process data from children under 13. If we become aware of such data being collected, we will delete it immediately.
12. Contacting Us
For privacy-related inquiries, data requests, or concerns, contact us at:
By using The UXologist, you acknowledge and accept this Privacy Policy and our use of cookies and third-party technologies as described.
