Our top picks for design and psychology books

Our curated list of essential reads helps you build better experiences by understanding human behaviour, product psychology, and strategic design thinking.

Hooked

Discover the psychology behind addictive products—and how to design them ethically.

100 Things Every Designer Needs to Know About People

Susan Weinschenk

Design with psychology in mind. Learn 100 science-backed ways to influence user behaviour.

The Design of Everyday Things

Donald A. Norman

Discover why bad design isn’t your fault and how great design puts users first.

Don't Make Me Think, Revisited

A no-nonsense guide to intuitive UX. Design websites people can use without thinking.

Continuous Discovery Habits

Build the right things faster by turning discovery into a daily product habit.

The Power of Habit

Discover how habits work and how to harness them for personal and business success.

Influence, New and Expanded: The Psychology of Persuasion

Robert B Cialdini PhD

Learn 7 powerful principles of persuasion and how to apply them ethically in design.

The Art of Choosing

Understand the hidden forces behind decision-making and how to design for them.

The User Experience Team of One

Practical UX tools and methods for solo designers working in lean environments.

Designing for the Digital Age

Complete guide to creating effective, human-centered digital product experiences.

The UX Book

Rex Hartson & Pardha Pyla

In-depth guide to UX principles, deliverables, and methods for complex products.

About Face

Detailed guide to designing modern, goal-directed interfaces and user flows.

Lean UX

Jeff Gothelf & Josh Seiden

A collaborative approach to UX in agile teams focused on speed and learning.

The Laws of Simplicity

10 powerful rules for simplifying design without compromising user value.

Thinking with Type

Typography fundamentals to create clear, readable, and effective design communication.

In the Bubble

Considers how to create sustainable, human-focused systems and services.

The Design of Business

Roger L. Martin

Shows how design thinking can drive innovation and strategic business outcomes.

Neuro Web Design

Susan M. Weinschenk

How brain science influences design and how to craft persuasive online experiences.

Flow

Mihaly Csikszentmihalyi

Explains the psychology of flow and how to design for deep, focused engagement.

Speculative Everything

Anthony Dunne & Fiona Raby

Encourages using speculative design to challenge assumptions and imagine new futures.

Made to Stick

Chip Heath & Dan Heath

Explores why some ideas stick and how to make your message memorable to users.

Designing Pleasurable Products

Patrick W. Jordan

Focuses on designing products that create emotional pleasure and deeper engagement.

Just Enough Research

Learn quick and effective user research techniques to inform better design decisions.

Designing for Interaction

Practical handbook for designing interactive digital experiences with real examples.