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Our top picks for design and psychology books

Our curated list of essential reads helps you build better experiences by understanding human behaviour, product psychology, and strategic design thinking.

The Art of Choosing

Sheena Iyengar
Understand the hidden forces behind decision-making and how to design for them.
Buy on Amazon
east

Influence, New and Expanded: The Psychology of Persuasion

Robert B Cialdini PhD
Learn 7 powerful principles of persuasion and how to apply them ethically in design.
Buy on Amazon
east

The Power of Habit

Charles Duhigg
Discover how habits work and how to harness them for personal and business success.
Buy on Amazon
east

Continuous Discovery Habits

Teresa Torres
Build the right things faster by turning discovery into a daily product habit.
Buy on Amazon
east

Don't Make Me Think, Revisited

Steve Krug
A no-nonsense guide to intuitive UX. Design websites people can use without thinking.
Buy on Amazon
east

The Design of Everyday Things

Donald A. Norman
Discover why bad design isn’t your fault and how great design puts users first.
Buy on Amazon
east

100 Things Every Designer Needs to Know About People

Susan Weinschenk
Design with psychology in mind. Learn 100 science-backed ways to influence user behaviour.
Buy on Amazon
east

Hooked

Nir Eyal
Discover the psychology behind addictive products—and how to design them ethically.
Buy on Amazon
east

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