Reinforces user satisfaction with past decisions.
Can prevent reconsideration of better alternatives.
Choice-Supportive Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.
The results indicate that choice-supportive bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.
1.
Reinforce user decisions with positive feedback.
2.
Highlight benefits of chosen options post-decision.
3.
Avoid over-justification to maintain authenticity.
