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Usability & Interaction

Priming

Exposure to specific stimuli subtly influences subsequent thoughts, behaviours, or actions, often without the person being consciously aware of the effect.
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Encourages user actions through subtle cues

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Overuse can make users feel manipulated

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Interactive Tools
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Content Browsing
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Conversion
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Engagement
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Decision-Making
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Exploration

The Study

Priming explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that priming significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Use subtle cues to influence user behaviour.

2.

Test positive vs negative priming for impact.

3.

Maintain ethical priming for authentic interactions.

Bias pairings

How pairing with other biases leads to greater impact, while pairing with some leads to a poorer experience.
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Best paired with

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Avoid pairing with

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Affects on other biases

Learn the additional affect on other biases when solving for this one.

Psychology Cocktails using this bias

More cocktails will be created with this bias soon.