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Perception & CognitionMember ingredient

Hick's Law

When a familiar signal can lead to several familiar responses, greater uncertainty usually increases the time needed to respond.

Public evidence overview

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Checked source previewAcademic paper

Hick's law for choice reaction time: A review

Research-assisted source review

What it supports
The relationship between set size and choice reaction time remains influential, but its slope and interpretation depend on how naturally signals map to responses, experience with the task, very large sets and what happened on recent trials.
Where it may not transfer
A narrative review does not provide one pooled effect for interface outcomes. Its HCI relevance is an informed extension from reaction-time research, not evidence that fewer navigation or commercial options always improve the experience.
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