← Back to the library
Perception & CognitionMember ingredient
Negativity Bias
Negative information can sometimes receive more attention or weight than comparable positive information, but the direction and size depend on the task and what the information signals.
Public evidence overview
One checked source, with its limits.
This preview is not the complete evidence base. Use it as a question to investigate in your own product, not as a prediction of what an individual will do.
Checked source previewAcademic paper
Cross-National Evidence of a Negativity Bias in Psychophysiological Reactions to News
Research-assisted source review
- What it supports
- Average physiological response was stronger for negative news across countries, but individual responses varied substantially and included positive-content responders.
- Where it may not transfer
- News video and physiological arousal do not measure product preference, memory, wellbeing or behaviour. Country samples and selected stories cannot represent every culture or content type.
See how sources and limitations are checked in our editorial method.
Member depth
Continue into the complete evidence and application.
Practitioner includes the complete checked source set, study context and practical takeaways for this ingredient. The public overview above remains available without upgrading.