touch_app
Usability & Interaction

Cognitive Load

When cognitive resources are overloaded, performance declines. Simplifying information helps users process tasks effectively without frustration.
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Helps manage user attention and focus effectively.

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Over-simplification may reduce engagement with complex tasks.

The Study

Cognitive Load explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that cognitive load significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Simplify complex tasks into smaller steps.

2.

Prioritise essential info to avoid overload.

3.

Use visuals to enhance understanding efficiently.

Psychology Cocktails using this bias

More cocktails will be created with this bias soon.