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Usability & Interaction

Hindsight Bias

After an event, people tend to see it as having been predictable all along, ignoring uncertainty before it occurred.
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Encourages accountability by highlighting corrective actions.

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Can feel overly critical if the hindsight perspective is too strong.

The Study

Hindsight Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that hindsight bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Acknowledge uncertainty to reduce hindsight bias.

2.

Present alternative outcomes for balanced views.

3.

Use narrative techniques for context retention.

Psychology Cocktails using this bias

More cocktails will be created with this bias soon.