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Usability & InteractionMember ingredient

Consistency Bias

Reconstructing past attitudes, abilities or behaviour so they fit a current belief or an expected story of personal change.

Public evidence overview

One checked source, with its limits.

This preview is not the complete evidence base. Use it as a question to investigate in your own product, not as a prediction of what an individual will do.

Checked source previewAcademic paper

Relation of implicit theories to the construction of personal histories

Research-assisted source review

What it supports
People can remember the past as more like the present when stability is expected, but can also exaggerate past-to-present change when a persuasive theory or intervention implies that change should have occurred.
Where it may not transfer
This is a theoretical synthesis of older, varied studies rather than a meta-analysis or product-interface experiment. The direction of recall bias depends on the person's implicit theory; consistency should not be treated as the only possible outcome.
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Examples identified in our interface teardowns, linked back to the full product journey.