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Usability & Interaction

Proximity Principle

Elements that are close together are perceived as related or belonging to the same group, influencing users’ understanding of relationships.
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Strengthens connections between related content or users.

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Can reduce discoverability of unrelated but valuable content.

The Study

Proximity Principle explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that proximity principle significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Group related items to improve usability.

2.

Leverage spatial relationships for intuitive design.

3.

Test proximity effects on attention and recall.

Psychology Cocktails using this bias

More cocktails will be created with this bias soon.