Learn UX Design with Psychology

Master the behavioural principles behind great design. Make smarter decisions, win stakeholder trust, and stand out in a competitive job market.
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Design smarter with the brain in mind

Most product designers rely on surface-level heuristics or testing alone. But behavioural psychology gives you:

speed
Faster, evidence-based decision-making, even when data is missing.
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Stakeholder-friendly rationale that's easy to grasp and hard to argue against.
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A deeper understanding of why users behave the way they do, not just what they do.
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Design isn’t only what users see, it’s how they think, decide, and act.

The secret weapon most designers miss

UX bootcamps teach wireframes. Product teams love usability tests. But few teach the psychology behind why users click, scroll, hesitate, or bounce.

Design roles are competitive. This will set you apart

When hiring managers see candidates who understand behavioural psychology, they take notice. Why? Because it shows:

cognition
Strategic thinking, not just execution.
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An ability to justify and communicate design decisions.
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A deeper grasp of user behaviour than most can offer.

Start applying Behavioural Psychology in your work

A comprehensive library of over 100 cognitive biases and principles

Explore the biases

The Shaker - our Ai-Driven product optimisation tool

Generate optimisation ideas

A comprehensive library of over 100 cognitive biases and principles

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