dataset
Decision Making

Pareto Principle (80/20 Rule)

A majority of effects result from a minority of inputs, such as 80% of results being driven by 20% of efforts or resources.
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Focuses on key drivers of user value and impact.

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Risks neglecting less common but important use cases.

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Task Success
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Retention
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Cognitive Load
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Usability & Accessibility

The Study

Pareto Principle (80/20 Rule) explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that pareto principle (80/20 rule) significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Focus on high-impact features for efficiency.

2.

Prioritise tasks for maximum productivity.

3.

Test resource allocation for optimal results.

Affects on other biases

Learn the additional affect on other biases when solving for this one.

Psychology Cocktails using this bias

More cocktails will be created with this bias soon.