Pareto Principle (80/20 Rule)

A majority of effects result from a minority of inputs, such as 80% of results being driven by 20% of efforts or resources.
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Decision Making
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Focuses on key drivers of user value and impact.

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Risks neglecting less common but important use cases.

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Navigation
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Task Success
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Retention
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Cognitive Load
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Usability & Accessibility

The Study

Pareto Principle (80/20 Rule) explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that pareto principle (80/20 rule) significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Focus on high-impact features for efficiency.

2.

Prioritise tasks for maximum productivity.

3.

Test resource allocation for optimal results.

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