neurology
Perception & Cognition

Recency Effect

People remember the last items in a sequence better than those in the middle, as they are most recent in memory.
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Strengthens memory of the most recent interactions

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May bias user perception based on recent events alone

The Study

Recency Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that recency effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

End experiences with memorable interactions.

2.

Summarise key points for enhanced recall.

3.

Test recency impact on decision-making.

Psychology Cocktails using this bias

More cocktails will be created with this bias soon.