The Heartstring Martini

Deepens the user’s emotional bond with the product, encouraging loyalty.
step
Retention
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Strengthening Emotional Connection
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Retention
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Customer Satisfaction
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Brand Connection
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Trust & Confidence

The science behind the mix

Endowment Effect makes users feel personal ownership of the product experience. Emotional Contagion creates positive emotions that users associate with the product, while Halo Effect spreads these positive perceptions across all aspects of the product. Together, they create a strong emotional connection.

Steps to implement

1.

Use personalised messaging to make the experience feel unique.

2.

Share user success stories that evoke positive emotions.

3.

Consistently deliver high-quality experiences to maintain a positive halo.