The Trust Tonic

Simplifies decisions by reducing complexity and guiding users to the best choice.
step
Consideration
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Simplifying Decisions

The science behind the mix

Social Proof builds credibility by showing that others trust the product. Authority Bias leverages endorsements from credible experts to strengthen this trust, while Halo Effect ensures the positive perception extends to the product’s other features. Together, they create a robust, interconnected network of trust signals.

Steps to implement

1.

Display testimonials and reviews prominently on landing pages.

2.

Highlight endorsements, awards, or partnerships with recognised organisations.

3.

Emphasise a standout feature or credential to reinforce trust across all aspects.

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