The Superiority Sip

Positions the product as the best option among alternatives.
step
Consideration
rocket_launch
Overcoming competitor comparisons

The science behind the mix

Social Proof shows that others prefer this product, Contrast Effect highlights key advantages over competitors, and Loss Aversion emphasises what users might miss out on by choosing an alternative. Together, they steer users toward favouring the product.

Steps to implement

1.

Showcase comparative stats (e.g., “Rated higher than competitors on X”).

2.

Use visuals to contrast key benefits directly against competitors.

3.

Highlight the risks of missing out on the product’s unique advantages.

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