The Victory Smash

Highlights user success stories to demonstrate value and encourage advocacy.
step
Advocacy
rocket_launch
Showcasing Success

The science behind the mix

Social Proof reinforces credibility by showcasing real success stories. Priming prepares users to associate success with the product, while Framing Effect positions achievements as attainable and positive. Together, they encourage users to see themselves in those successes, driving advocacy.

Steps to implement

1.

Collect and feature user success stories prominently.

2.

Use before-and-after comparisons to frame transformations.

3.

Prime users to expect similar outcomes by showcasing relatable examples.