The Sparkling Kickoff

Helps users achieve their first success quickly, fostering confidence.
step
Activation
rocket_launch
Encouraging First Success

The science behind the mix

Zeigarnik Effect motivates users to complete an initial task by leveraging their need to resolve incompletion. Effort Justification ensures they feel rewarded for their efforts, while Cognitive Dissonance aligns their actions with their goals, reinforcing positive behaviour. Together, these biases create a cycle of early engagement and confidence.

Steps to implement

1.

Guide users through an achievable first task (e.g., β€œComplete your profile”).

2.

Provide immediate feedback or rewards upon completion.

3.

Highlight how the task aligns with their broader goals.

Similar cocktails