The Discovery Mule

Encourages users to explore further by highlighting enticing pathways.
step
Consideration
rocket_launch
Encouraging Exploration

The science behind the mix

Zeigarnik Effect motivates users by teasing incomplete content. Primacy Effect hooks users early by presenting critical information first, and Anchoring Bias positions a compelling entry point to guide further exploration. Together, they ensure a structured, curiosity-driven user journey.

Steps to implement

1.

Use clear CTAs like β€œLearn more about X” to guide users to deeper content.

2.

Highlight key benefits or features early on product/service pages.

3.

Present a standout feature or value proposition to anchor further navigation.

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