The science behind the mix

Von Restorff Effect ensures that key elements visually stand out. Zeigarnik Effect sparks curiosity by teasing incomplete content, and Mere Exposure Effect builds familiarity, making users more likely to engage repeatedly. Together, they create a compelling attention-grabbing mechanism that maintains user interest.

Steps to implement

1.

Use bold, contrasting colours or unique visuals for key CTAs.

2.

Add teaser content like “Find out more inside” to intrigue users.

3.

Repeat consistent branding visuals across touchpoints for familiarity.

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