The science behind the mix

Anchoring Bias sets a reference point for value (e.g., a high original price). Primacy Effect ensures users see the most important benefits first, while Framing Effect positions the value as critical to their goals. Together, these create an immediate and compelling perception of value.

Steps to implement

1.

Display original and discounted prices to anchor perceived savings.

2.

Highlight the primary benefit prominently (e.g., “Saves you 10 hours a week!”).

3.

Frame the product as solving a specific user problem.

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