The Feature Voyage

Motivates users to discover additional features or uses for the product.
step
Activation
rocket_launch
Promoting Exploration

The science behind the mix

Primacy Effect ensures the most important features are highlighted early. Choice Architecture structures the experience to guide users logically, while Attentional Spotlight Effect directs their focus to specific elements. Together, they create a guided and rewarding exploration experience.

Steps to implement

1.

Use tooltips or walkthroughs to highlight core features first.

2.

Organise navigation to prioritise discovery of secondary features.

3.

Use animations or visual cues to draw attention to new or unused features.

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