The science behind the mix

Mere Exposure Effect ensures repeated interactions build familiarity and comfort. Zeigarnik Effect motivates users to complete tasks by leveraging their need for closure, while Reciprocity Principle rewards users for initial engagement. Together, they drive early and consistent interaction during activation.

Steps to implement

1.

Introduce a clear progress tracker for onboarding tasks.

2.

Provide small rewards or acknowledgements for completing each step (e.g., “Great job—next up!”).

3.

Create consistent branding throughout the experience to build familiarity.