The science behind the mix

Anchoring Bias highlights a compelling value reference point, Framing Effect positions the product’s benefits as critical, and Endowment Effect makes users feel ownership over those benefits before purchasing. Together, they ensure the product’s value is understood and felt.

Steps to implement

1.

Show the original value and the discounted price to anchor savings.

2.

Frame messaging around the specific benefits users will gain.

3.

Use free trials or interactive demos to simulate ownership.

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