The science behind the mix

Reciprocity Principle fosters goodwill by rewarding advocates for their loyalty. Social Proof highlights their contributions, inspiring others to follow their lead. Authority Bias amplifies their voice by positioning them as trusted figures within the community. Together, these principles encourage advocacy.

Steps to implement

1.

Acknowledge advocates publicly (e.g., “Top Referrer of the Month”).

2.

Offer exclusive rewards for consistent referrals or promotions.

3.

Feature advocates in campaigns or case studies to showcase their contributions.

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