Commitment Bias

Commitment bias leads people to continue supporting their previous decisions or beliefs, even when they are proven wrong.
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Decision Making
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Encourages users to stick with their decisions.

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Can lead to ignoring better alternatives.

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Onboarding
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Subscription Management
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Retention
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Feature Adoption
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Trust & Confidence
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Decision-Making

The Study

Commitment Bias explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that commitment bias significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Encourage small commitments to build momentum.

2.

Highlight consistency for increased follow-through.

3.

Allow flexibility to reduce pressure and resistance.

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