End-of-Day Effect

People are more likely to remember the final events of a day or experience, which can disproportionately shape their overall impression.
neurology
Perception and Cognition
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Provides satisfying summaries or end-of-task feedback.

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May distort user perception of earlier experiences.

notifications
Notifications & Alerts
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Conversion
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Retention
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Delight & Emotion
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Decision-Making

The Study

End-of-Day Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that end-of-day effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Time key interactions for end-of-day engagement.

2.

Summarise daily progress for user satisfaction.

3.

Offer end-of-day reflections for emotional closure.

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