Foot-in-the-Door Technique

Securing agreement to a small request increases the likelihood of agreement to larger, related requests later.
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Social and Emotional Influence
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Encourages incremental engagement by starting with smaller tasks.

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Can feel manipulative if the gradual approach is too obvious.

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Onboarding
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Gamification
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Collaboration
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Conversion
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Retention
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Trust & Confidence
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Decision-Making

The Study

Foot-in-the-Door Technique explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that foot-in-the-door technique significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Start with small requests to build user compliance.

2.

Gradually escalate commitment for bigger actions.

3.

Use progressive onboarding to ease adoption.

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