IKEA Effect

People assign greater value to objects they create themselves, even if those objects are objectively less valuable than professionally made alternatives.
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Usability and Interaction
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Increases satisfaction by involving users in creation

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Can require extra effort that frustrates users

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Interactive Tools
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Gamification
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Conversion
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Retention
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Trust & Confidence
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Decision-Making

The Study

IKEA Effect explores how individuals' decisions and perceptions are influenced by underlying psychological mechanisms. Research on this bias has revealed its role in everyday behaviours and decision-making processes. Studies often involve experiments where participants' reactions are observed to determine the bias's impact. This understanding helps designers and marketers craft more effective, user-centric experiences.

The result

The results indicate that ikea effect significantly influences decision-making by altering perception, recall, or emotional response. These findings provide valuable insights into cognitive behaviour, informing design strategies.

Actionable tips

1.

Involve users in customisation for ownership.

2.

Highlight user effort to increase perceived value.

3.

Reward completion to reinforce commitment.

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