IKEA Effect
People can value something more after successfully helping to make or assemble it, but effort alone does not guarantee greater value.
Public evidence overview
One checked source, with its limits.
This preview is not the complete evidence base. Use it as a question to investigate in your own product, not as a prediction of what an individual will do.
The IKEA Effect: A Conceptual Replication
Research-assisted source review
- What it supports
- The replication supported higher willingness to pay after self-assembly and evidence consistent with psychological ownership, while some boundary findings differed from the original.
- Where it may not transfer
- A conceptual rather than exact replication, with a limited product task and sample. Mediation evidence does not prove one exclusive mechanism or justify adding labour.
See how sources and limitations are checked in our editorial method.
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